When it comes to shopping online, who do you trust? Do you put stock in what people are saying on consumer review boards? Or, are you the type who has to strike out on your own and try things for yourself? A recent study suggests more and more people tend to the “follow the leader” on online shopping sites and consumer review boards. According to IVillage and SheSpeaks, the “interaction between women through online community Web sites, forums and message boards have a ‘dramatic’ influence on driving product preference,loyalty and purchase”, says Mediapost. Take a look at the study’s key findings:
1. Online coupons (68%), store coupons (66%), consumer reviews on shopping sites (61%) and recommendations from friends (59%) are top influencers.
2. Sixty percent also say that online coupons are more influential on their purchases now more than a year ago and 51% say consumer reviews on websites are more influential.
3. Reading consumer reviews about products makes women more likely to look for a product in the store (77%), more favorable about the product while shopping (74%), more likely to choose the brand/product over others (70%) and more likely to purchase the product in the store (67%).
So, when it comes to buying beauty products and services, do you find online reviews helpful or hurtful? Please share…I’d love to hear your experiences!
Women are excellent multi-taskers. We can cook you dinner, wash clothes, hold a conference call and change diapers all at the same time! But being a great multi-tasker can also have it’s downside. Sometimes, we are so busy with taking care of others that we often neglect to find time to take care of ourselves. […]
I love the taste of yogurt. I usually enjoy a cup of it for breakfast at least three times every week. Yogurt is chock full of vitamins, proteins and calcium which are all great for your bones, hair and nails. But even if you can’t get into the taste of yogurt, you can still take advantage of its benefits. Yogurt is not only good for your body, it’s also good for your skin, face and hair. Got dry skin or an itchy scalp? Are you looking for an inexpensive way to brighten and exfoliate your complexion? Believe it or not, yogurt may be the beauty treatment you are looking for.
For your hands: Heat up 1 tbsp. of honey or coconut oil in the microwave and add it to 1 cup of plain yogurt. Soak your hands in the warm mixture for at least 15 minutes for smooth and supple skin.
For your feet: Combine 1 cup of plain yogurt with 1 and a half tbsp. of brown sugar. This is a great exfoliator for rough, dry heels and skin.
For your face: Spread plain yogurt onto your face to tighten pores and cleanse your skin before rinsing with lukewarm water after 10 minutes.
For your scalp: Do you suffer from dandruff and an itchy scalp? Simply bring a container of plain yogurt into the shower and rub it into your wet hair and scalp and let sit for 10-15 minutes before rinsing.
Who knew yogurt had so many great uses?!
Odds are, you have spent the last three or four months bundled up in scarves, sweaters and itchy, wool clothing. They may have kept you warm but your skin definitely needs a breather. The cold, dry air and itchy, thick clothing can leave your skin feeling dry and tight. Now that the weather is breaking, […]