Who Do YOU Trust?
When it comes to shopping online, who do you trust? Do you put stock in what people are saying on consumer review boards? Or, are you the type who has to strike out on your own and try things for yourself? A recent study suggests more and more people tend to the “follow the leader” on online shopping sites and consumer review boards. According to IVillage and SheSpeaks, the “interaction between women through online community Web sites, forums and message boards have a ‘dramatic’ influence on driving product preference,loyalty and purchase”, says Mediapost. Take a look at the study’s key findings:
1. Online coupons (68%), store coupons (66%), consumer reviews on shopping sites (61%) and recommendations from friends (59%) are top influencers.
2. Sixty percent also say that online coupons are more influential on their purchases now more than a year ago and 51% say consumer reviews on websites are more influential.
3. Reading consumer reviews about products makes women more likely to look for a product in the store (77%), more favorable about the product while shopping (74%), more likely to choose the brand/product over others (70%) and more likely to purchase the product in the store (67%).
So, when it comes to buying beauty products and services, do you find online reviews helpful or hurtful? Please share…I’d love to hear your experiences!